MacKenzie-Childs Artisan Craft Festival Marketing + Collateral
Internship Location | MacKenzie-Childs
Intern Title | Creative Services Team Intern
Supervisor | Leah McDonald
Date Completed | Summer 2022
Intern Title | Creative Services Team Intern
Supervisor | Leah McDonald
Date Completed | Summer 2022
Project Overview
I designed the following mural, map, email, social media, and ticket graphics in support of a new event at MacKenzie-Childs, the Artisan Craft Festival. The event allows visitors to enjoy the MacKenzie-Childs grounds while browsing hand-made goods offered by various talented artisans. My designs support MacKenzie Child’s elevated, creative identity with clean layouts and sophisticated styling of the festival logo, brand fonts, and signature Courtly Check pattern. Below are two murals I illustrated, which were painted in by guests during the event. The event photos below belong to MacKenzie-Childs.
Photograph by MacKenzie-Childs
The image below depicts the MacKenzie-Childs grounds, an illustration I created that was applied to a map and utilized at the festival after the term of my internship ended.
Below are the 1080x1080 Instagram graphics.
Below are examples of the 1080x1920 Instagram Reel graphics.
The following images show the ticket graphic designs that were displayed on Eventeny.
