Co-Designing Health: Culturally Tailored Campaigns (In Progress)
2024-Present | 2 years | Research Associate + Research Team Lead | LGBTQ+ Health Equity Lab (PI: Dr. Joanne G. Patterson)
This project highlights my ability to lead community-engaged design research by coordinating a multidisciplinary team, facilitating co-design workshops and community advisory board meetings, and translating community insights into culturally tailored health communication campaigns.
Context
A pilot study using co-design methods to develop culturally tailored smoking cessation campaigns with and for LGBTQ+ populations, targeting disparities in tobacco use among this community. Generative AI tools are integrated into co-design sessions to help participants visualize campaign concepts at higher fidelity and iteratively refine messaging and visual direction.
The study also includes a survey experiment examining how communicating that a campaign was co-designed with members of the intended audience may shape message responses, including perceived effectiveness, relevance, and reactance.
Approach
Community advisory board formation; co-design workshops (campaign review, concept generation, and AI-supported visualization); campaign visualization and refinement; survey experiment; mixed-methods analysis
Projected Outcomes*
A series of co-designed smoking cessation campaigns; practice-based insights into culturally tailoring health communications for LGBTQ+ communities; understanding of how generative AI can support co-design processes; evidence supporting co-design approaches in tobacco cessation research; insights into how communicating about a campaign’s development process may influence audience responses
* This study is currently ongoing and is expected to conclude in Fall 2026. Final findings and project materials will be shared upon completion.
Team
Dr. Joanne G. Patterson (Principal Investigator); Nina Wolf (Research Team Lead: Workshop Design, Facilitator, Transcriber, Coder, Data Analysis); Shanelle Nebre (Coder); Maxwell Schoen (Notetaker + Transcriber); Ella Anderson (Notetaker + Transcriber)
Curious to learn more?
While the study is still in progress, the essay below offers a deeper look at the project through the lens of care ethics. In addition, feel free to reach out and chat with me about the project!
